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Why we’re building this
We’re tired of the same old email marketing platforms. You know the ones - they lock you in, charge you a fortune, and give you zero control over what’s actually happening with your emails.
Posthoot is our answer to that problem. We’re building an open-source email marketing engine that puts you back in control. No more vendor lock-in, no more black-box algorithms, and definitely no more surprise bills.
The problem with email marketing today
Here’s what sucks about current email marketing platforms:
- You’re locked in - Once you’re using Mailchimp or SendGrid, switching is painful and expensive
- You can’t see what’s happening - Black-box algorithms decide when to send your emails, and you have no idea why
- APIs are rigid - Want to do something custom? Good luck with that
- It’s expensive - Enterprise plans cost thousands for features you don’t even need
- No real AI - They claim to have AI, but it’s mostly marketing BS
What we’re building instead
Posthoot is an open-source email marketing engine that gives you actual control. You own the code, you control the data, and you decide how everything works.
What makes Posthoot different
1. Multiple SMTP providers
Don’t put all your eggs in one basket. Connect to SendGrid, Mailgun, Amazon SES, or any other provider. If one goes down, your emails keep flowing.
Why this matters:
- Save money - Route emails through the cheapest provider
- Stay reliable - Automatic failover if one provider has issues
- Stay flexible - Use different providers for different types of emails
- Stay transparent - See exactly what’s happening with your emails
2. Template control
No more fighting with WYSIWYG editors. Write your templates in HTML/CSS, use our templating engine for dynamic content, and preview exactly how they’ll look.
- Full design freedom - Write your own HTML/CSS
- Dynamic content - Personalize emails in real-time
- A/B testing - Built-in testing framework
- Mobile-first - Responsive design out of the box
- Live preview - See exactly how emails will look
3. Real AI (not marketing BS)
We’re building actual AI features that help you send better emails:
What we’re working on:
- Predict which subject lines will work better
- Suggest the best time to send emails
- Automatically segment your audience based on behavior
- Optimize content based on what actually works
- Run A/B tests and learn from the results
4. Campaigns that run themselves
Set up your email campaigns and let them run on autopilot:
Automation features:
- Multi-step sequences - Complex email workflows
- Behavioral triggers - Send emails based on what users do
- Goal tracking - Track conversions and engagement
- Smart limits - Prevent email fatigue automatically
- Performance optimization - Continuously improve campaigns
How we’re building this
Open source first
- You can see everything - No black boxes, no hidden code
- You can change anything - Modify any part of the system
- Built by developers, for developers - We know what you need
- Actually affordable - No hidden fees or vendor lock-in
Developer experience matters
- RESTful APIs - Every feature is available via API
- Easy integration - SDKs for popular languages
- Real-time analytics - See what’s happening right now
- Self-hosted option - Keep your data under your control
Enterprise ready
- Security first - Enterprise-grade security features
- Scalable - Handle millions of emails without breaking
- High availability - 99.9% uptime guarantee
- Compliant - GDPR, CAN-SPAM, and more
How we compare
| Feature | Traditional Platforms | Posthoot |
|---|
| Vendor lock-in | ❌ High | ✅ None |
| Transparency | ❌ Limited | ✅ Complete |
| Customization | ❌ Basic | ✅ Unlimited |
| AI integration | ❌ Limited | ✅ Advanced |
| Cost | ❌ Expensive | ✅ Affordable |
| Control | ❌ Minimal | ✅ Complete |
vs. Other open source solutions
| Feature | Other OSS | Posthoot |
|---|
| Multi-provider | ❌ Single | ✅ Multiple |
| AI capabilities | ❌ Basic | ✅ Advanced |
| Automation | ❌ Simple | ✅ Complex |
| Analytics | ❌ Basic | ✅ Advanced |
| Developer UX | ❌ Complex | ✅ Simple |
What’s coming next
Phase 1: Core engine ✅
Phase 2: AI integration 🚧
Phase 3: Advanced automation 🔮
Phase 4: Enterprise features 🔮
Want to help?
We’re building Posthoot because we believe email marketing should be:
- Open and transparent - You should see exactly what’s happening
- Fully customizable - You should be able to change anything
- Intelligent and automated - Real AI, not marketing BS
- Cost-effective - No hidden fees or vendor lock-in
- Developer-friendly - Built by developers, for developers
Whether you’re a developer building email features, a marketer tired of vendor lock-in, or an enterprise looking for complete control - Posthoot is for you.
Ready to take control of your email marketing? Get started today or contribute to the project.
“Email marketing should be a tool that serves your business, not a service that controls it.” 
